FirstBank of Nigeria and Lork Enterprise LLP are partnering to support creative arts to boost the tourism industry and the economy.
The First@arts initiative is aimed at promoting entertainment as a vehicle for cohesion among families and friends and it demonstrates the bank’s dynamism as a provider of services that meet the needs of its customers.
Addressing reporters on the initiative, FirstBank’s Head, Marketing & Corporate Communications, Folake Ani-Mumuney, represented by Bridget Oyefeso Odusami, Head of Sponsorship and Events, said the initiative would provide a platform to drive various arts and theatrical performances, television programmes and explore new avenues to create entertainment and value for its teaming audience across the globe.
According to her, the bank’s partnership with Lork Enterprise LLP, managers of Freedom Park, British Council and Ebony Life Television, is based on their rich pedigree to deliver credible performances as well as drive arts and culture over the years.
She explained that Freedom Park and British Council Nigeria have become rallying points for arts and theatre performances in Lagos and Nigeria and have captured the attention of the local and international community, arts-loving Nigerians locally and in the diaspora.
Ani-Mumuney also said: “FirstBank is, particularly, interested in arts and culture and has established First@arts initiative as a platform dedicated to promoting arts and culture events. The bank has supported several theatrical performances, dance and drama events as well as carnivals under this platform and would through our new partnerships drive further engagements for our esteemed customers, promote creativity and enterprise.”
She said for many years, the bank has influenced the history of the country through the sponsorship of various arts’ initiatives across diverse cultures and has supported the yearly Calabar festival, Enugu Carnival, Thespian Theatre and the drama and dance group, Umoja from South Africa, among others.
Chief Executive Officer (CEO) of Lork Enterprise LLP, Theo Lawson, said: “The partnership with FirstBank will change our capacity to engage and promote the bountiful latent talent we regularly come across as well as provide a rich menu of entertainment and experience for our visitors.”
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